India Can Be Our Largest Market outside China: Xiaomi
Asked how the firm manages to make its phones affordable, Barra said there is a three-pronged strategy.
"We have a different cost structure. Right from designing to component procurement to distribution, we manage it all. We hardly have any marketing spend and we go to the consumer directly, like online to cut distribution costs. We would want to pass the benefit onto the consumer," he added.
Xiaomi India Head Manu Jain said the company will focus on expanding its service centres and after-sales services.
"We are looking to provide the best in class experience to our Mi fans in India. We are starting with 36 service centres across top 20 cities with two exclusive Mi centres in Delhi and Bangalore," he added.
The Xiaomi Redmi 1S features a 4.7-inch display, powered by a 1.6GHz quad-core processor and 1GB RAM. It comes with 16GB internal storage (expandable up to 64GB). With 2,000 mAh battery, it has 8MP rear camera and 1.6MP front camera.
The Redmi Note phablet sports a 5.5-inch display, 1.7GHz MediaTek octa-core processor and 2GB RAM. It comes with 8GB internal storage (expandable up to 32GB), 3100 mAh battery, 13MP rear camera and a 5MP front camera. The two phones will be available in August.
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