BANGALORE:  Wars are crucial for the tech industry, but the outcome of this war is always been beneficial for the tech users. A run to win is brewing between the two web giants Google and Amazon for acquiring the online shopping markets.

With all respect Google is the king of search, but when it comes to purchase, Google is not the first priority for the users, fairly Amazon is the first thought which comes in mind. Amazon not only provides product search in a quicker way; it plays the vital part of delivering too, grocery delivery is a newest fashion in this context. Thus, Google’s ability for product search is getting diminished.

But now Google is geared up to ramp up, already it has taken steps to become one-stop shopping destination for online users, including tools like Google Wallet, Google Checkout, and most recently Google Shopping Express. According to a report, Google has invested $500 million to enhance the features of Google Shopping Express on a on a national scale.