New Delhi: With major publishing giants making available books and content online, industry stalwarts say they do not see E-books as a threat but as an opportunity to diversify the traditional publishing industry.

"E-books are not a threat but an opportunity for publishers to tap the growing market which is more tech-savvy and has grown up reading digital books," Rohit Kumar, Chairman, Read Elsevier India said today.

He was speaking at the second edition of "CEO Speak - a Forum for Publishing", hosted by NBT in association with the Federation of Indian Chambers of Commerce and Industry.

National Book Trust, which is the latest to join the electronic bandwagon, sees digital and traditional channels of publishing complementing each other.

"E-book should be considered a challenge and not a threat to traditional publishing. The two delivery channels have to co-exist and complement each other in an emerging India which is technology-driven. No industry can remain static," A Sethumadhavan, NBT Chairman said.

Read Also:

Apple Rumored To Work On A Large iPad-Like Hybrid Device

20 Percent Indians Are Victims Of Phishing Attacks: Microsoft Computing Safety Index