16 Most Popular Tech Mascots Ever
Linux is not exactly a mass-market product but is the underlying framework of many computing operating systems. Its mascot, a penguin sitting lazily, managed to win publicity. Stuffed animals and dog chew toys were modeled after the Linux penguin.
The company laid out the technical specifications for the penguin, which was named Tux, in an Internet bulletin-board in 1996: It should be cute, cuddly, contented and have attitude.
Although Pets.com couldn’t last long but its mascot – a sock puppet attained a large fan-folllowing. The company hired TBWA Chiat/Day, to design the mascot, the same firm which was behind Apple's "1984" and "Think Different" ad campaigns.
The sock dog could be the poster child of the dot-com bust. Voiced by comedian Michael Ian Black, the puppet appeared in numerous commercials, including during the 2000 Super Bowl, was invited to do talk shows and had a balloon in the 1999 Macy's Thanksgiving parade.
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