Hyper-local - Woo believes that real connections take place in the real world and should not be hindered by long distances. Hence, Woo only connects people within the same city. That way, if 2 users form a match and like each other, they can decide to meet up in the real world at any time.

“We're thrilled to launch Woo in Bangalore. Over the last few years, Bangalore has transformed into a sort of cultural melting pot with young people from all over the country, making it their home. Given the young and cosmopolitan nature of the city, it was a natural choice for us to decide to launch Woo in Bangalore”, adds Menon.

Woo fills the space between frivolous dating apps and old-fashioned matrimonial websites to help young people form meaningful relationships on their own terms, without any pressure. Matrimonial sites make something as important as finding a life partner a very transactional process, where you are judging someone not by who they are, but filters like complexion, weight etc. Woo intends to match people with similar lifestyles and interests, rather than the same caste, gothra and so on.

Age, interests, profession, mutual friends are just some of the parameters Woo uses to match the users with potential partners. There are many more too. Someone takes your fancy, you swipe down to like them. If they like you back, both of you connect. No rejections. No pressure.

Woo is mobile which means it’s private and accessible at all times, so you could be travelling, or on holiday, and still Wooing.

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