Always care for your customer

Recall, as your company was in a nascent stage, how much you care for your customers. But as you grow, the risk is that you may have stop caring about them so much due to increased workload.

You have more people to manage and more projects to run. However, never forget, that the customer is the driving force behind your company’s growth. Review given by genuine customer is the invaluable key to superior products and services. So, always try to remain in contact with your customers.

For example, inDinero, when launched in 2009, use to call every customer on weekly basis. Five year later, they still do the same to ensure they stay connected with their customers.

Keep things simple

As your company grows, you have more numbers of employees, have more resources and have more customers demanding more things. In this case, you will feel the need to satisfy your customers with better products. And the temptation will drive you to develop and sale new products with additional features, which may sometimes become hazardous.

Try to keep your products simple and user-friendly. Before adding anything new to your product family, ask yourself if it’s really required or needed. This does not mean that your product should be inferior with fewer features; it just means that complexity should be hidden as much as from end-users.

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