”We will charge weavers a 3 to 4 per cent commission on sale. There will be no listing charge or any other thing. If a sale happens, then he (customer) will have to pay 3 to 4 per cent commission on that sale. However, we will charge 15 per cent commission from readymade garments suppliers,” he added. ”This kind of a coordinated effort has been planned and executed for the first time with Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and logistics and help the Indian weavers in getting remunerative prices for their products,” the Textiles Ministry said.

The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products directly to buyers across the country without stepping out of their workplace. The Data analytics and market intelligence provided by Flipkart will help the weavers focus only on producing better saleable product ranges. This in turn will help them plan their production and inventory and expand their business. ”We are confident about the success of the programme and in 3 to 6 months time we would like to expand the programme. For this initiative the first event is in September in Varanasi where we will invite weavers. Textiles Ministry will help us reach out to the weavers,” Nagori said.