GFS has inducted Parikshit Bhaduri as vice president, for taking customized DCIMs to the next level.

A graduate of IIT Kharagpur, Parikshit holds several patents in the area of database machines when he served with Oracle Corporation in the U.S and Singapore.

"I have known Parikshit since my days at Oracle and admired his quick understanding of new technologies. The two of us look forward to creating a world class DCIM for mid-sized data centres," Dasgupta told from Kolkata.

Major online marketing campaigns, which are fast becoming the norm, place inordinate burden on computer networks, often triggering shutdowns. The consequences are there for all to see.

Recall how the website of a prestigious company, unable to cope with the unprecedented response to a pre-Diwali bumper sales offer, crashed, disappointing thousands of customers all over India.

Breakdowns of this nature explain why a scheme announcing low cost air tickets could not take off, or why an online ad promising low cost houses in Delhi remained a non starter.

'Crash' is the collective name given to a systems failure when vital components of a data centre, namely power, space, cooling, network, server and storage do not operate in sync, especially during excessive loads. DCIMs optimize use their use.

The computer systems resting in the data centres of say a refinery, a large mobile service provider, a railway or an airline reservation system, cannot afford to be out of order even for a few seconds, hence the utility of DCIMs.

Data centres worldwide have gained notoriety for guzzling huge amounts of energy, on two counts.

They consume large amounts of power and require uninterrupted air-conditioning, to offset the heat they generate.

Multiple studies show that data centres in North America and Europe are already consuming two percent of their total energy output.

It continues to grow at around 15 percent annually, far in excess of the overall energy consumption growth rate, which can only aggravate the problem.

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