Warikoo added that he expects this deal to also take off, with students and small businessowners taking the lead.

Starting today, the offer would be available for five days and each day 1,000 coupons would be put up for purchase at 12 noon everyday.

Saket Agarwal, CEO of Spice Safar, said, “Consumers today rely on mobile apps whether it is for booking tickets or paying bills. Our association with Groupon aims to reach out to our valuable customers and make ticket booking a hassle-free experience.”

Spice Safar has 90,000 users in the country.

Last year, Groupon India announced a unique marketing strategy to offer onions at 9 a kg to the first 3,000 bidders every day for seven days. The offer became so popular that it resulted in a flood of traffic that temporarily overloaded the company’s servers, crashing the site.

Launched in 2008 and publicly listed on the NYSE in 2011, Groupon offers daily deals across categories such as food and beverages, wellness and travel. It has a presence in over 48 countries and has over 200 million subscribers.

“India is the fastest growing country for Groupon. We have seen business growing upwards of 100 per cent year-on-year. F&B and wellness comprise 60 percent of our sales here,” Warikoo said.

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