Startups like CoSight, which helps make sales executives more efficient, iReff Technologies, which allows you to find the best prepaid mobile recharge plan for your needs, Smart Pocket, which manages all your loyalty cards on the phone and AdWyze, which provides interactive direct response solutions are some of the selected ones for the programme.

Ravi Gururaj, chairman of the Nasscom Product Council, said, "Google's Launchpad is a similarly innovative compressed bootcamp which will deliver access to world class experts, and knowledge to further help catalyse the Indian startup ecosystem. Launchpad resembles an accelerator on steroids and we would welcome more such programmes," reports TOI.

The Lauchpad event was first launched in Israel a year and half back, and because of its great success, Google has already carried out about 14 of these events ever since then.

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