As customers were desperate to buy after seeing the hype Flipkart built over the days on its special offers with bumper discounts, many of them logged out of its portal after feeling cheated by the difference in the prices it offered vis-a-vis offered by others.

"For instance, Flipkart advertised that it was offering Samsung tablet II at 1,390, which is one-tenth of its retail price of 13,990. But when I logged in to place an order, the price quoted did not match with its offer. I felt cheated and logged out," said Sunil Kumar, a techie with a leading IT firm in the city.

Responding to the complaints of the portal crashing, a company spokesperson told that "there was an internal server issue due to which we had problem in receiving orders online for some time due to surge in traffic".

"We have rectified the glitch and increased the capacity. The site is on and accessible," the spokesperson told later.

As Monday's date -- Oct 6 or 6.10 coincided with 610, the flat number from where its co-founders Sachin Bansal and Binny Bansal began their journey in 2007 to float the country's first e-commerce start-up, Flipkart offered a host of products and gadgets on huge discounts to mark the "Big Billion Day".

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