Derma Co gains annual revenue of 500 crore, uncovers the success strategy

By Team Startupcity  |  Monday, 22 April 2024, 12:12 IST

Derma Co gains annual revenue of Rs.500 crore, uncovers the success strategy
Honasa Consumer, a digital-first first house of brands announced that its dermatologically approved ingredient-based skincare brand 'The Derma' Co' has reached an annual rate of revenue at 500 crore. 
Speaking to this revenue growth, the company said, "Honasa Consumer, after Mamaearth has yet again, demonstrated the strength of its on-trend, data-based innovation strategy, taking The Derma Co to achieve this milestone”. 
Also the company said that their focus on harnessing data & information for innovating products & blending swiftly with emerging trends are the main cornerstone of the company’s growth strategy. 
Innovating & introducing with proficient product portfolio with diverse proposals across the various categories such as hydrating sunscreens, face serums, acne patches & sunscreen sticks which are perfectly customized for Indian skin tone & weather, selling more than 1 crore units in the last financial year has been a propelling device for attainment of this significant milestone, the company added. 
The active ingredient-based skincare products of Derma Co underscores the diverse concerns of skin including pigmentation, acne, sun care, skin dullness & many others. The skincare brand is obtainable through all the digital retail outlets & platforms, well-known e-commerce platforms & selected trade partner outlets. 
Expressing to this, Varun Alagh, the Co-Founder, Chairman  & CEO of Honasa Consumer says, "The Derma Co's remarkable achievement of 500 crore annual run rate is a strong testament to our strategic brand-building approach at Honasa Consumer Limited”.

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