D2C Foodtech Startup Swiggy Relaunches 'Daily' to compete with Zomato everyday
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After shutting down Daily from their app, Swiggy has again started it in few selected areas. This segment was first introduced in 2019,but during the Covid, it surrendered the services due to prolonged period of lockdown.
‘Daily’ used offer a vast range of homestyle meals and tiffin services to customers. The service was commenced in Gurugram. Initially, it earned popularity in office-goers. But Swiggy discontinued the service because majority of its customers were working from home.
Now, covid is nowhere to be seen and offices have started on a regular basis like before, so the company decided to restructure and revive this segment again back to track very soon. The company is aiming to give a tough competition to ‘Zomato Everyday’, who is dominating this sector. Swiggy has informed that, the customer can book the meal prior or they can book on monthly or weekly basis based on demand.
The CEO of Swiggy, Sriharsha Majety said, “There is a growing demand for quality and affordable everyday meals. With a mix of organized vendors and home chefs, Swiggy Daily will cater to this latent demand for homely meals that are an affordable, long-term solution for our daily food needs.”
In 2023, Zomato launched 'Zomato Everyday', and during the launch the CEO Deepinder Goyal mentioned “Zomato Everyday will bring you closer to home by serving you meals that make you feel at home. Our food partners collaborate with home chefs, who design each recipe with love and care to serve you home-styled, wholesome food at the best prices within minutes.”
To keep it within the affordable price range, they are offering the segment between 
89 to 150. Swiggy is more mature as a company since its inception 2020. Now, the company decided, to hit the customers who stays in PGs, hostels, and regular office goers through ‘Daily’.
89 to 150. Swiggy is more mature as a company since its inception 2020. Now, the company decided, to hit the customers who stays in PGs, hostels, and regular office goers through ‘Daily’.
Recently, Swiggy has geared up for IPO debut. The company has already filed its draft IPO papers with the Securities and Exchange Board of India (SEBI), as reported by Moneycontrol. The company intends to raise up to Rs 6,664 crore (about $800 million) as an offer-for-sale (OFS) component and up to Rs 3,750 crore (around $450 million) through a fresh issue.
