According to Praveen Chakravarty, co-founder of Mumbai angels, "Myntra and Snapdeal needed money and expertise from successful Indian entrepreneurs. From an investment perspective, Premji's investments are a more classic VC style investment that fosters local entrepreneurship with a very high risk-reward ratio," reports The Times of India.

On the other hand, he seemed to put a counteract view on the Amazon deal, "It seems to me as a low-risk, financial return-focused yield investment that has risen out of an opportunity driven by regulations in India," added Chakravarty.

It seems both the IT players have carved out their own paths in the e-commerce industry with their own investment strategy, where Murthy appears to play on a portfolio approach while Premji is making more strategic move.

It’s the billion dollar valuation that is gaining a wide spread attraction of the tech CEO’s in the major e-commerce sector, whether it’s Flipkart’s $1 billion fund raising or Amazon pouring $2 billion in Indian markets. The two IT monsters are battling in an e-commerce market that's expected to touch $32 billion probably at the end of this decade.

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