New Delhi: Tradus.in, an online shopping destination has revamped its website to provide a remarkable shopping experience that assures full transparency to its customers. In addition, Tradus has introduced unique features untapped till date by any other Indian e-tailer.

Tradus.in, an MIH Group venture, is an online shopping portal and the one-stop online shopping store for all premium brands. Launched in September 2010 with the purpose of redefining the concept of online shopping, Tradus has already carved a niche for itself in the Indian market and has turned into one of India's foremost shopping portals with over 1 million users visiting the website each month.

An online consumer will have the opportunity to interact directly with the seller via a chat option available at Tradus.in. He can inquire about specific details and clear all doubts about a product they look forward to purchasing on Tradus.in. Through this technique, Tradus.in takes a step towards fixing 'shopping anxiety' that a potential online consumer usually feel while shopping at e-stores.

On the new development Krishna Motukuri, MD eComm, Tradus.in adds "The ability to chat directly with sellers on a marketplace not only removes any hesitation in the buyers' minds; it also makes shopping much more fun and social. Just the way it should be."

Additionally, the consumers will be rewarded with loyalty points each time they shop from Tradus.in. The points called 'xTrabucks', come with perpetual validity time span to be used as per consumers' convenience. Once the consumer has earned few xTrabucks, he can either redeem them against the next purchase or donate them to support a cause. For each xTrabuck he contributes, Tradus.in will add an equal amount of points to it and contribute it further to support underprivileged.

The company is funded by Naspers, a $22 billion multinational media group headquartered in Cape Town, South Africa.