Bangalore: Indian entrepreneurs today focus on social media applications, mobile technology, accessories and other niches in the market but here are 6 entrepreneurs who went in a different direction to receive global recognition. They found the hardest substance on earth and polished it to fit their ideas to be known as one among the most prolific ‘Diamond’ entrepreneurs of all time. Here are the stories of those 6 Diamond dynasties, inspired by ET:

#6 Nirav Modi

Brand: Firestar Diamonds

It was a time when most diamond dealers had been hit by the global recession. But four years ago Nirav Modi, a young Indian jeweler little known outside the jewellery business, quietly went on a buying spree of extraordinary proportions. He snapped up an amazing collection of the rarest pink and blue diamonds — which were all being sold relatively cheap by cash-strapped diamantiares around the world.

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