Bangalore: Ybrant Digital, a Hyderabad based advertising and digital marketing firm is raising $20 million from Experian, which involves the acquisition of 3 assets namely PriceGrabber, LowerMyBills and ClassUSA.com for an amount of $175 million, with a combined potential amount of $283 million, as reported by watblog.com

Founded by Suresh Reddy and Vijay Kancahria, Ybrant is a digital marketing company, with their headquarters in Hyderabad and offices all over the world. This advertising firm has already acquired eight firms which includes search engine Lycos for $36 million.

With this acquisition, Ybrant has rose to second spot in digital marketing and advertising with $70 billion global market value. Also the acquisitions have made the company worth $ 717 million. Ybrant exclaimed that around $283 million was spend in these three acquisitions.

Avenue, Passport Capital, Venus Capital, Delaware State Capital and Eight Capital are just some of the other equity players who have invested in the company.