There is no need to clip coupons from the Sunday newspapers or wait for the discount seasons. HappyCheckout has made it easier for online shoppers to find the best online deals with discounts.

Startup Idea:

A team of irked online shoppers who were displeased with the piffle coupon sites, which did not make any efforts to provide genuine and verified discount coupons to the shoppers, came up with an online coupon site, HappyCheckout. This portal is dedicated to make online shopping a better experience for online shoppers.  In other words, one can say, their mantra is “Save more & Stay Happy”.         

HappyCheckout Team

Objective:

The online coupon site, HappyCheckout came up in 2015, Hyderabad. It’s objective is to provide quality, timely, verified and tested coupons, deals and promo codes in the simplest manner to the shoppers. HappyCheckout was created with a conceptual vision to provide only verified and working deals and coupons for online shoppers, absolutely free of cost. Their main objective is not to make profits like other business oriented eCommerce websites. Their objective is to satisfy and make online shoppers happy with best deals while shopping online.

Unique Selling Point:

The unique selling point of HappyCheckout is that, it is a genuine coupon website to get valid information on deals,discount coupons which helps the online shoppers to save more. A small team of shopping lovers in the company, makes sure that everything that is shared is useful for fellow shoppers. The research conducted by the team revealed that there are many sites offering coupons but only few are genuine which makes the customers hesitant in purchasing or making payment online. To avoid spoiling the business between an authentic coupon aggregator and the online store, HappyCheckout has come up to provide validated deals and offers to online shoppers.

Challenges faced:

Building trust in customers and ensuring them to stay loyal to the company is an ongoing challenge. Huge online stores thrive to make loyal customers. However, with the extensive eCommerce business and transparency, the customers have now started trusting and preferring online channels to do financial transactions. Apart from this, arranging funds, people, coping up with competitors, creating a sustainable business model and long term plans were some other challenges encountered by HappyCheckout. 

Traction:

There are more than 2 million happy savers who joined and saved from HappyCheckout. The total coupons redeemed so far are 25,67,328. Currently, number of active coupons and deals with HappyCheckout is 8056 and it has tie ups with many brands like OLA, MERU, Dominos, Foodpanda, KFC, flipkart, Yatra, Jabong etc. It offers discount coupons, discount deals and reward deals on the brands associated with it, to help online shoppers save more. HappyCheckout has come up with its own app through which the online shoppers have easy access to updated coupons and deals. The app is available across iOS, Android and Windows.

Startup Funding and team:

HappyCheckout raised its initial funding from like minded guys from it’s circle in USA and made its minimum viable product ready, started initial tie ups and then gradually grew. Now the funding has been increased to the next level from the same pool of guys and reached to $100K which helped in setting up the team and establish more tie ups. They have now closed a recent funding of $300K which is now used for better business strategies and global expansion plans.

“We at HappyCheckout offer Discount coupons along with Brand promise of verified coupons with guaranteed discounts. As the name simply says we want to make our shopper's happy at checkout by giving the best tested coupons. We understand shoppers better than anyone and so we are here to add a little smile at checkout page.”  Says Uday Nandan, Co-Founder of HappyCheckout.

Uday Nandan, CEO & Co-Founder of HappyCheckout is an experienced designer by profession and serial entrepreneur by passion. He has over a decade of experience in versatile fields like software user interface design, digital marketing, mobile and proximity marketing.

Expansion Plans:

The organisation works with an idea to make all the online shoppers happy across the globe. Hence, their expansion plans are to work towards it. Business expansion plans will now extend it’s services in USA, UK, Australia and more potential areas to spread smiles. Currently focusing on capturing Indian market, HappyCheckout will soon step foot in many locations and carry forward its vision.  

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