FIFA Fever On Online Fashion Websites


BANGALORE: FIFA on my mind! Whether you are young or old FIFA is on everybody’s mind today. It doesn’t matter whether the Indian team is on which position in FIFA ranking Indians enjoy it from the heart. The online stores are always there to boast up the excitement. The Brazucca, official football of World Cup, T-Shirts printed with your favorite footballer on it, every stuff is available on the online shopping websites.

The leading online stores like Myntra, Jabong and Flipkart have the entire latest hodgepodge and related products. Even the small online store like Bluegape.com has launched the T-Shirts, cups, wall clocks and the other stuff inspired by FIFA.

Where Flipkart has come up with Liverpool merchandise for children, the fashion store Myntra is selling special products displaying nine teams along with 145 other products from the top brands like Adidas, Puma and Nike.  

Ganesh Subramanian, operations chief at Myntra.com told that they believe, cricket is to the father and football is to the kid. From match official ball to on-field and off-field team jerseys and training jerseys, they have a wide collection of products for football lovers.

eBay has also reported a huge increase in sales related to FIFA with women fashion pieces taking top spot alongside football jerseys. The week before World cup, the website sold around 60,000 ombre pieces and more than 18,000 pairs of tie-dyed pants on website.

Sportswear has clubbed with fashion and made some new definition of cloths. Praveen Sinha, co-founder of Jabong stated that the demand is more from Northeast area and areas like West Bengal, but the metros give 50 percent of the orders. Youngsters are the target consumers for the online fashion stores. Bluegape.com has over 1,000 sale of FIFA related stuff in a week period.

Cesc Fabregas, Lionel Messi, Cristiano Ronaldo Franck Ribéry and Falcao are among the most popular choices online.