BANGALORE: Bangalore based big data analytics innovator, Mu Sigma has acquired the Singapore-based social media analytics firm Webfluenz, reports ET.

Mu Sigma was started by Dhiraj Rajaram, a former consultant for Booz Allen Hamilton who sold his house in Chicago to fund the startup in 2004; offices are established in Bangalore and Chicago. Mu Sigma, which employs over 3,500 employees, is one of the world’s largest Decision Sciences and Big Data analytics

firms that empower clients to take critical business decisions based on data-driven analytics and allows them to harness Big-Data to solve complex issues, institutionalizing data-driven decision making for leading corporations including a large number of Fortune 500 companies. Since then, the team has taken the startup Mu Sigma to a higher level to attract global clients such as IBM, Accenture, Dell, and Microsoft.

The data analytics firm was valued at $1 billion when MasterCard Advisors, a division of MasterCard acquired an equity stake in the company in February 2013. Mu Sigma is one of the few technology companies to make it to India’s billion-dollar club recently, with Sequoia Capital as one if its main investors. The financial terms of the Webfluenz acquisition have yet to be disclosed.

Webfluenz, a Singapore based company is a platform to monitor, analyze, manage social media and the real-time web, was started in 2010 by Bharani Setlur, a graduate of The National Institute of Design, and Harish Madabushi, from the Chennai Mathematical Institute. Their clients range from advertising firms like Ogilvy to ecommerce clients like Myntra.

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