BANGALORE: In an increasingly crowded market with brands jostling for customer attention across various platforms, the challenge of customer retention is an increasingly difficult one, and rightfully so. For example, a Waggener Edstrom Communication report found that Indian consumers who engage with their favourite brands online spend 187 percent more than those that don't. The challenge then, for brands is to constantly seek newer and more cost-effective ways to drive consumer engagement and loyalty.

Which is where Airloyal comes in to address this challenge and help deliver measurable engagement for advertisers through its platform, Ladooo, that uses Mobile Prepaid Airtime as a reward to drive consumer attention, engagement and action. With 95% of Indian consumers (800mn) spending 10 percent of their daily wages on using prepaid mobile connections, Ladooo offers a value proposition for app developers, brands, consumers, and finally, mobile connection providers as well. Through the rewards that it gives users of the platform, the company has set the ball rolling towards its vision of “1-1-1” - own the attention of one billion people, for one minute everyday and give away one billion dollars a year.

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