4. Partnerships:

Calculative partnerships with the big shots in the market do half your job. AOL partnered with Kayak Software, a key travel search player, and launched its own travel site which is powered by Kayak. Having learnt about the travel veterans of Kayak team, AOL chose to collaborate with it.

5. Avail Google Ad Words:

Buy Google keywords and convert them through their shopping comparison engine into high value leads. One can always play around with adwording, keywords, and so on. Change them as per your need, and these few online steps can do a lot of good to your startup.

6. Organize demos at meetings:

Various tech shows and meetings are held in cities, which are attended by eminent personalities of the market and viable consumers. Optimum utilizations of such events help in establishing your product and also widens your network with valuable contacts. Get in touch the organizers of such events and offer to give away your products as prizes in exchange of promotion, include your company name and a tacky slogan of the product as well.

7. Create a large Mailing List:

A free subscription to online marketing tools like Mint.com, INinbox and others, helps reduce the burden of creating a list of mails to a large number of potential and existing customers. Managing a startup’s contacts is a vital and complex task. Noah Kagan, the founder of AppSumo built a large mailing list of as many as 20,000 subscribers through his Mint.com.

Also Read: 5 Innovative Tech Startups That Do India Proud