8 Startups Poised To Bring Change To Human Life
Affectiva
Founders: Rana el Kaliouby and Rosalind Picard
An algorithm designed by this startup team reads facial expression and can analyze emotional response of a recipient to a digital content. Knowing public reaction to online pieces will help web retailers to boost their business. Sales result of trailers, advertisements, TV shows and movies can also go viral with this emotion tracker. The CEO of this biometrics based startup, David Berman shares the goal of the company, “While there is tremendous value for online video publishers to better understand consumer engagement with their content, we want to take this even further, so that consumers can see and share their own personal emotional scores.”
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