BANGALORE: Ideas! Don’t you feel they are magical and hard to produce? Behind a successful mission, there exists a mastermind pouring ideas, leading to major breakthroughs. Creativity is something that is hard to develop and that’s why entrepreneurs like Thomas Edison and Walt Disney are still alive in our minds as they were new in their goal and thought.

In the Book "The Idea Hunter: How to Find the Best Ideas and Make Them Happen," Andy Boynton and Bill Fischer have scrutinized some of the world’s creative entrepreneurs. Keeping this book as reference Drake Baer of Business Insider has noted down a few tricks that are vital to cultivate big ideas. Read on to know 8 ploys that are being deployed by renowned entrepreneurs to become successful in this competitive environment

Curiosity drives a successful business

An aspiring entrepreneur should be curious to know about their competitors, like how they are marketing their products and what strategies they are adopting to shine in the market. It’s the curiosity of Sam Waltons, Walmarts’ owner, that lead to the huge success of his retail corporation. He constantly visits stores, enquires how they work, and keeps a note of everything. For him visiting a shop is a part of educational process.

Know your customers

Knowing the pulse of customers is vital in the business arena. A good industrialist should deploy their plans according to their customers’ interests and needs.

While talking to a Stanger, Jim Koch, founder of the Boston Beer Company, understood that people are tired with the skunky taste of imported beer and there is a very need of high-end beer with fresh taste; thus, he had come up with his idea of making beer from domestic brewery.

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