5 Women Entrepreneurs Shaking The Startup World With Big Moves
Katia Beauchamp and Hayley Barna, Owners of Birchbox
Buying new beauty products online is equivalent to shopping in the dark. So then, the Harvard MBA grads and her best friends, Katia Beauchamp and Hayley Barna realized this gap in the e-commerce market and created Birchbox.
Birchbox is a New York City-based online monthly subscription service that sends its subscribers a box full of carefully selected samples of makeup, or other beauty related products. The basic idea behind Birchbox is to easily and efficiently try, learn about, and purchase beauty products online.
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