# Algorithms play a crucial role

Every e-commerce giant in the industry is using a beneficial algorithm to manage scale of operations, speed of implementation and understanding the complex human nature are the basic protocols that are followed to boost up the sales. Algorithms can process tons of more data compared to most human arrive at smarter decisions.

According to Amitabh Misra, vice president, engineering at Snapdeal.com, “The simple goal of extremely complex algorithms is to understand buyer behaviour every nano-second and spew out products that he is most likely to buy. In the real world, a camera buyer won't enter a shoe shop,” reports The Times of India.

# Data enriches the code

To achieve a goal pushing right ads to right users, without human intervention sending promotional mails or delivering the right information algorithms are require to be processed on data.

"We generate one terabyte of data daily on user behaviour, compared to 10GB per day a year back. This data includes what a user searched for, age, gender, and location, what the person does on a site and so on. The number crunching is done by a proprietary code and that output makes the experience better each time you visit the site. Much like search engine works -- matching keywords to what you might be looking for," added Misra.

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