Gupta hinted that sale of some scrap material by the company may have a role to play in this. “There are certain pieces of flash memory, which also comes out of our manufacturing, that we scrap because we feel it is not a sustainable flash,” he said.

Apart from raiding, Gupta said the company is also working on building awareness through the social media and conducting programmes for genuine retailers.

Gupta was speaking on the sidelines of the launch of two products by the company.

It launched a 512 GB SD card used in cameras, which has the ability to write data at 90 MB per second making it useful for those shooting the high resolution 4k videos.

Sandisk also launched a 64 GB micro-SD card, generally used in mobile phones, which can write data at the same 90 MB per second and help users produce 4-k content.

The 512 GB SD card is priced at Rs 51,990, while the 64 GB micro SD card will be for Rs 9,700, it said.

The company also said that in the last 11 years, it has witnessed a 1,000-times increase in the storage in the same SD card, from 512 MB to 512 GB.

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