“Microsoft has re-written MSN from the ground up for a mobile-first, cloud first world. The new MSN brings together the world’s best media sources along with data and services to enable users to do more.” said Sanjay Trehan, Head, MSN India, Microsoft Corporation (India). “Microsoft has partnered with top local content partners from India for the new MSN, including Hindustan Times, NDTV, India Today, Indian Express and Network 18.”

 Spanning multiple sections including sports, news, health & fitness, money, travel and video, the new MSN provides a global perspective from thousands of publishers across the world. Information ranges from the latest statistics on over 200 global sports leagues, reviews of over 1.5 million bottles of wine, to over 300,000 gorgeously photographed recipes and more. MSN’s expert editors are able to draw from the over 1,000 sources to hand-curate content for individual markets and cultures.

 “With an audience of nearly 425 million people coming to over 57 markets around the world available across the three major device platforms, the new MSN presents an enormous opportunity for publishers” said Adam Anger, General Manager for Asia Pacific, Microsoft Advertising “With over 50 percent of people accessing content on dedicated apps, this release is in lockstep with where usage is happening.”

READ MORE; Gennext Ventures, Microsoft to Set Up Innovation Hubs and Tech Mahindra Wins Engineering Solutions Deal from Bombardier