New Delhi: Social networking site Worldfloat says it has introduced e-commerce feature taking on major players like OLX, Flipkart and Snapdeal in discount deals markets.

According to Worldfloat founder Pushkar Mahatta, the new feature, called Citydeals, would allow users to sell and buy products locally.

Initially the service will be available for five major cities - Delhi, Mumbai, Chennai, Kolkata and Bangalore.

Mahatta said the new feature is like Facebook feeds and would allow users to sell and buy products like cars, bikes, mobiles, real estate and a lot more. "Essentially, we have created a combination of Facebook, Flipkart and OLX by using a Facebook-like social feed."

He said for the benefit of users, major cities would be divided into colonies and have specific pages like Janakpuri in the Delhi page or Andheri West in the Mumbai page.

Mahatta said Worldfloat's new feature is unique and different because it comes free as the company would not charge users for buying and selling products. The monetising model will be advertisement-based.
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