NEW DELHI: MobiKwik, India’s leading Mobile Wallet with over 15 million users, today announced that it has entered into a partnership with India’s leading retail chain of coffee cafés, Café Coffee Day (CCD) to enable its customers make payments through the MobiKwik wallet across all its outlets in India.
This is the first serious push that a mobile wallet service has made to enable digital transactions with an offline merchant of the size and scale of Café Coffee Day.CCD has over 1500 outlets across the country. With this partnership, MobiKwik users will now be able to walk into their nearest CCD outlet and conveniently pay for their purchases, without having to worry about carrying cash or cards. For CCD it means enabling access for 15 million MobiKwik users, most of them youth, who prefer to use their mobile wallet for making all kinds of purchases.
Bipin Preet Singh, Founder and CEO, MobiKwik said, “We are excited to partner CCD! This will enable over 15 million of our users to pay for their coffee or snack through their MobiKwik wallets at a CCD outlet. CCD is India's first organized QSR and is symbolic of the process of organization of retail. In a similar manner, MobiKwik is India’s leading mobile payments company trying to organize the payments market to reduce the dependence on cash or cards for transactions. Together we are aligned to offer the best possible experience to our customers.”
“We are making a big push towards integrating offline retail outlets with the MobiKwik wallet starting this year. The idea is to make wallet payments ubiquitous across offline stores and to reduce our customers’ dependence on cash across as many use cases as possible. This is a milestone in that journey. We want to make sure that in the next few years, MobiKwik wallet is accepted at each and every 'Kirana' store, chemist shop and restaurant in India,” Bipin added.
How it works: MobiKwik has integrated the wallet at the Café Coffee Day outlets in an innovative manner, keeping in mind the needs of the Indian customers. At the payment counter, the customer has to inform that the MobiKwik wallet is his preferred payment option.
The person who handles the counter will then ask for the customer’s mobile number and key it into the POS of CCD. The POS (Point of Sale) generates a bill and an OTP (One Time Password) is sent to the customer’s mobile number via SMS. The OTP is punched in the POS and a bill paid confirmation is generated. Since there is no app required during the payment process, it ensures that even those customers who use feature phones / regular mobile phones can easily pay at the Café Coffee Day outlets.
Read More: Unchanged Measures Drives The Hopes : Budget 2015 and Budget 2015: Know What's Costlier and Cheaper
