Adgebra Pioneers Programmatic 'Audience Data Exchange' for Publishers
MUMBAI: Inuxu, India’s dominant player in digital media technology today announced the release of its much awaited feature - ‘Audience Data Exchange’ as part of its revolutionary programmatic advertising platform. ‘Adgebra’ – audience data & inventory marketplace was launched in January this year.
Traditionally, revenue generation for digital publishers was limited to just selling their ad inventory. Hence forth, digital publishers will be able to trade their audiences in real time directly to an advertiser, agency, partner publisher or an ad network through Adgebra’s audience data exchange. This feature thus takes DMP- Data Management Platform to the next level by enabling publishers to create a new revenue source for themselves.
Adgebra’s segmentation engine analyses audience behavior across partner’s site in real time and consolidates the non-PII (non-Personally Identified Information) into valuable segments. Data buyers can leverage these segments to deliver better performing campaigns and data suppliers get to generate incremental revenue by trading their valuable audience.
Says Rohit Bagad, Founder & CEO, “Adgebra’s ADE is result of a crucial issue put forth by publishers at ad:tech, New Delhi- 2015, that data driven marketing strategies are expected to deliver better results and how publishers can benefit from it. Adgebra’s ADE helps publishers generate add-on revenue by 15%-20%. As of now more than 100 publishers across India have signed up for adgebra’s audience data exchange.”
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