Magazine : 
The Most Valuable Celebrity Endorsements Of All Time
#6.Ellen and CoverGirl
CoverGirl is an American cosmetics brand founded in Maryland. American comedian, actress, and television host, Ellen Degeneres has been a spokeswoman for CoverGirl cosmetics for several years. At age 56, her fresh, youthful glow is highlighted in the company’s television and print advertisements. For a while, rumors circulated that the company was dropping Ellen as a spokeswoman, but CoverGirl still features her on their website and she recently filmed a television spot for the products with a fellow television actress, Sofia Vergara.
#7.Fabio for I Can’t Believe It’s Not Butter
Fabio, an Italian fashion model and actor, appeared on the covers of hundreds of romance novels throughout the 1980s and 1990s. One of Fabio's most memorable advertising campaigns was for “I Can't Believe It's Not Butter!” He was the spokesperson for the company, since 1990. Fabio has also been the spokesperson for endless other products and commercials including Wickes Furniture, Ames Hardware, Old Spice, and the American Cancer Society.
#8.Jessica Simpson for Proactiv
Jessica Simpson is an American recording artist, actress, television personality, and fashion designer. In 2005, she started advertising Proactiv Solution, an over-the-counter acne medicine. In the advertisement, Jessica appears to have a fresh clear face and admits that it was the skin care product that helped her complexion to become clear and glowing after a long struggle with acne. Her work with the company has helped to increase the sales of the product. Jessica Simpson has also been the part of several other commercials including Pizza hut and Ice breakers.
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