The Key to Scalability in Three Innovations

Innovation in Payment Collection:
The most innovative payment method that has changed the scene of web marketing in India is Cash on Delivery. Almost 60pct of Indian online transactions depend on COD. COD has a big positive impact in increasing the sales of online and mobile markets. This easy transaction method, is contributing to the growth of mobile wallet. Some websites like Paytm, PayU, Flipkart, Bookmyshow and OlaCabs are getting increased business on a daily basis just for the concept of COD. In India, with almost 100pct penetration of mobile phones in public life, it is expected that mobile wallet will soon replace real money.

Innovation in Fundraising:
The most crucial part of a business, fund raising has turned interesting now. Innovation in it has made fund rising easy for prospective businessmen and good scope for investors also. One of the innovative methods of fund raising with the aid of internet is crowd funding.
Another website called Angelist, connects investors and entrepreneurs online for further business. An innovative and easy fund raising method lets the businessman to focus more on the other aspects of the business- quality, marketing and more.

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