Online Beauty Service Portals; Marketing Strategies
Professionals at Service
The Bangalore based startup StayGlad is an app to connect beauty, make up service professionals with customers instantly at anytime and anywhere. They have standardized and transparent menu, productized looks and styles to suit customer’s skin tone and face cut to give them a very personalized experience.
Their service professionals are vetted through a very strict screening process and put to a training program to impart the services they offer. Thus the venture with the technological help has become a trend setter in the recent times. These kinds of startups are attracting mainly the working women who have difficulties to get an appointment on a crowded weekend.
Field Days
The platforms like Vanity Cube and VYomo are also giving a tough fight to other with their marketing strategies. As the market of beauty salons are increasing yearly, with the increased need there is a lot of scope for freelancers. The beauty startups are in to hiring the freelancers for the field work jobs and paying them huge amounts. But this is not a simple procedure as it looks, they have to go under a re-training according to the company policies and then given products which reflects the company standards.
On a busy day agents pays an average of 42 visits to customer places and as compared with the salon services these services comes on an appointment of minimum of 
1, 000. The companies also provide their customers with comfort as they are willing to serve at their doorstep.
