Flipkart Ramps Up Logistics; Partners With Mumbai's Dabbawalas

Flipkart’s crowd-sourcing model has delivery personnel on a specialised delivery programme, post extensive background verifications, and they are free to take up deliveries as per their convenience, the firm said.

It will reduce the delivery process by enabling these personnel to directly collect the package from the local seller and deliver it to the buyer, a step that will reduce order to delivery time to as little as three to four hours.

At present the pilot is operational in Bangalore and the service is currently available for shipments of less than 5,000 value.

Flipkart today also announced the appointment of Peeyush Ranjan as Senior Vice President and Head of Engineering.

Previously, he also managed Motorola’s Value Devices engineering group and was Managing Director of Google India for research & development.

He will work closely with Mukesh Bansal, Head of Flipkart Commerce Platform and the Commerce Platform’s leadership team.

The appointment comes shortly after Punit Soni joined Flipkart as Chief Product Officer. He was a senior product management executive for Google and Motorola.

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