Cold War: Brand Rivalry And Advertising

By siliconindia | Monday, 06 July 2015, 12:35 Hrs

MasterCard vs. Visa

This rivalry is between two card titans. Nowadays plastic money is an important element in every person’s wallet. The rivalry is a bitter one since both the products look similar and there is almost no distinguishing between the two. The common thing about Visa and Master Cards are that the great stocks with good future prospects and both are trying to change the global economy in to a cashless one.

When both get compared it is tough to choose which is doing better since it’s about tied as it can. In social media websites both are having millions of followings and master card has its own blog too.

Microsoft vs. Google Chrome

Although Microsoft’s and Google’s revenue are mainly from their different services, these companies are considered to be the long time rivals. In March 2013 Google has come up with an ad titled, ‘Chrome: everywhere’ in order to popular their browser.

But Microsoft came up with a campaign named Scroogled right after 2 months in order to aware the chrome users that they are been tracked. Microsoft parodied Google Chrome’s ad by releasing an ad titled Microsoft Internal Google Chrome Bouncing Ball Now Everywhere. Microsoft even came up with anti chrome goodies and Chrome gave reply that they will better use the time to work hard.