Audi Bets Big On A3; Starts Production In India Before Launch
He further said: “The Audi A3 Sedan will be a game-changer for us in India, since it will open up the Luxury segment like never before...I feel that the Audi A3 sedan is just the right product for the Indian market”.
Source: PTI
Globally, Audi A3 has been a huge success and was voted ’World Car of the Year’ in 2014 overcoming 23 other rivals, the Audi India Head added.
In India, the luxury car market has seen the likes of hatchbacks A Class and B Class from Mercedes and 1 Series from BMW that has improved the affordability range with prices starting just above Rs 20 lakh.
The Audi A3 is also targeting aspiring customers as well as repeat buyers.
“(With) Audi A3 Sedan, we will be creating a new segment, that of the compact luxury sedan, in India. The Audi A3 sedan will attract an entirely new customer segment,” he said.
Read More: Sun Pharma Acquires U.S.-based Pharmalucence
