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World's 10 Brands That Lost the Most Value

By SiliconIndia  |   Thursday, 25 October 2012, 04:38 Hrs
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Bangalore: Going by last years’ reports some biggest brands have grown at a higher scale while others have fallen abruptly, according to Wall St 24/7. Let's take a look at some brands that have lost the most value.



BlackBerry
BlackBerry is a brand of wireless handheld devices and services developed by Research In Motion (RIM). The first BlackBerry device, an email pager, was released in 1999, the 100 millionth BlackBerry smartphone was shipped in June quarter of 2010 and the 200 millionth smartphone was shipped in September quarter of 2012



Global rank: 1
Decline in brand value: 39 per cent
Brand value: $3.9 billion
Industry: Electronics
Parent company: Research in Motion
One-year change in revenue: -25.2 per cent



Goldman Sachs
The Goldman Sachs Group is an American multinational investment banking firm that engages in global investment banking, securities, investment management, and other financial services primarily with institutional clients. It is recognized as one of the most prestigious investment banks in the world, but has sparked a great deal of controversy over alleged improper practices, especially since the 2007–2012 global financial crisis.



Global rank: 2
Decline in brand value: 16 percent
Brand value: $7.6 billion
Industry: Financial services
Parent company: Goldman Sachs Group
One-year change in revenue: -23.2 percent



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