The Biggest Brand Bounce-Backs Of 2015


BENGALURU: Every company goes through a series of ups and downs, for the market is never constant. Few companies lead the market with its out-of-the-box products and some fall to the ground because of its silly marketing mistakes.

Reporting to the same issue, here are some of the companies that lose their clients and thus, the market, but plans on a strong comeback this year, as compiled by the Business insider.

# Lululemon

Lululemon Athletica is a yoga-inspired athletic apparel company which manufactures a clothing line and runs international clothing stores. Being based out of Vancouver, Canada, the retailer spent 2014 to recover from a catastrophic 2013 when it had to recall 17 percent of its bottoms being too sheer and the founder made offensive statements that posed havoc for the company.

LululemonBut now it looks like things are turning out to be better for Lululemon as the company ventures into the menswear, hoping for an enriching experience.

Erich Joachimsthaler, founder and CEO of the strategy firm Vivaldi Partners expects that the company’s new step will make people forget the previous mistakes and will coincide with the future growth of the brand.

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