India Inc. Can Outsmart Chinese Goods: Havells India

NEEMRANA: With manufacturing at the core of Prime Minister Narendra Modi’s “Make in India” campaign and labour costs in China eating into margins, India’s electrical goods manufacturers see little threat today from cheap imports, says Havells India chief Anil Rai Gupta.

“The competition will be there. But the threat of unhealthy competition is over. We offer a much higher quality, ‘Made in India’ products at competitive costs,” Gupta said, launching his group's power-saver range of “Lumeno” LED lights and “ES-40” fans in this Rajasthan town, some 120 km from the national capital, over the weekend.

The chairman and managing director of the 8,000-crore group, which counts Sylvania, Standard and Crabtree in its stable of brands, said at the facility in this Rajasthan town that the threat of unhealthy completion from Chinese electrical goods was no longer relevant.

Manufactured at its Hardwar plant in Uttarakhand, Havells -- which has entered its 40th year of operations -- also showcased the ES-40, claimed to be India’s first 40-watt fan, costing less that 2,000. "It can cut household electricity bill by as much as 17 percent."

Conventional fans consume around 75-80 watts and account for around 35 percent of a household's electricity consumption in India. Replacing one conventional fan with ES-40 can save a consumer, who runs a fan for 16 hours a day, up to 1,020 a year.

The company also introduced at the event a new range of miniature circuit breakers, residual current circuit breakers and electrical safety devices, under “Euro-II” series for Indian market and said these were entirely "Made in India".
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