Magazine : 
India Inc. Can Outsmart Chinese Goods: Havells India
“The faith in Indian manufacturers is growing with maturity of consumers. They are no longer looking for low-quality, cheap products. They are buying products that give them higher returns -- both in terms of longevity and energy savings," Gupta told IANS.
"This explains the increasing popularity of our products even in Tier-III cities and rural areas," he said. "Innovations at three levels - branding, distribution and manufacturing technology -- have helped tide over the challenge posed by cheaper alternatives in the market."
Gupta said in innovation and manufacturing, Havells set up plants comparable to the best in the world with global scale of operation, besides putting in place efficient manufacturing systems required to produce such quantities of high-quality goods at low cost.
“Innovations at all these three levels have been the driving force that has helped us post double digit growth over the past five years. We compete with both domestic and low-cost products from countries like China,” Gupta noted.
“Our return on capital and return on equities has been the highest in the industry.”
On the LED lighting segment -- a 
850 crore market in India, slated to grow at 45 percent annually -- Gupta said his company has set a target of 600 crore of revenues over the next two years. “LED will be at the core of our strategy for the lighting and fixture segment.”
Havells also claimed a 14 percent market-share in the highly competitive, 5,500 crore fan market. It has targeted 1,000 crore revenue and 16 percent market share in this segment over the next two years.
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