Businesses that Capitalize on Consumer Behavior can Outperform

Davos: Global businesses that capitalize on major changes in consumer behavior can generate significant growth over the next few years, according to a new report from Accenture.

The report, entitled “Energizing Global Growth: Understanding the Changing Consumer,”  concludes that companies able to capitalize on these changes with speed and agility could capture a portion of the trillions of dollars in growth that businesses globally are likely to see over the next few years as the result of changing consumer behaviors.  The report estimates that just 20 sectors are most associated with these changes is set to enjoy growth of $2.4 trillion by 2016.

“Many companies expect to outgrow their national economic environments over the next few years,” said Mark Spelman, a Managing Director at Accenture. “To be able to achieve their expectations, companies should look not just to new markets, but also to how consumer behavior is changing and then put in place the capabilities necessary to capitalize on those changes.”

The report is based on four individual studies: an online survey of 10,000 consumers in 10 countries across five continents; a survey of 600 business executives in those same 10 countries; an assessment of the world’s top 3,000 listed companies by market capitalization and their revenue growth compared with the industry averages over various timeframes; and a macroeconomic analysis conducted in conjunction with Oxford Economics to assess the impact of changing consumer behavior.

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