A Ruining Partnership Between Social Media and Marketing

BENGALURU: Advertising earlier was much creative, crisp and able to capture one’s attention instantly. Now as the social media gropes the advertising industry with much consideration and effect it is struggling to gather its lost pieces.

Social media has become a craze with people from various age groups using it for various purposes and especially to appreciate and view advertisements; it has become the all-mew hot platform. With the flow much responsive towards the social media usage, marketing has taken the all-new glamorous avatar.

At its earlier stage of marketing being welcomed on social media it proved to be the new trend and people was targeted effectively and the interaction between the people and the marketing objective was successful, as social media was and is hard to resist.

Though the marketing culture is seemed to be obsessed with the new social media and its usage, the trend is gradually piling up high on the creative side of marketing campaigns and taking a toll on effective marketing around.

When imagining the world without Twitter, Facebook, Instagram and YouTube is impossible and this goes true with the fact that marketers has bended themselves so much with the social media platforms that they just can’t separate marketing with social media. This love or say obsession is dangerous and hitting hard on the creative side of marketing and advertising.

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