A Ruining Partnership Between Social Media and Marketing

It will be fair to say that this trend is making ads kind of draggy, lazy and too time consuming. The crispness is lost and everywhere we advertisements not less than 4-5 minutes. Though long time help engagement but assuming that it can magically pull up sales is just a false illusion, from which the marketing industry has to grow up.

As reported by The Economic Times, advertisers have been harboring under some damaging misapprehensions. Worrying things like using YouTube views as the primary measure of a video's success or that Facebook 'Likes' on the brand page will get them buys. Or worse, that 'Likes' are buys.

Thanks to the buttons known as likes and shares marketers are being fooled by the numbers thinking they are doing on sales and market shares in the competitive market. This lead marketers to misjudgment and brings up less competition as the ad with its thousand shares and likes would make the marketers feel that they are the sole king while the others may win the race.

Social media is supposed to generate conversations, healthy debate and inspire others to join the act of backing up the good idea and built design. Now-a-days the genuine conversations is lacking with the fact that the social media is burdened with too much of marketing and publicizing.

The active participation invites healthy promotion of the brand but now even a marketing strategy lacks the two-way exchange of meaningful messages thus lacks in a successful promotion of a particular brand. The continuous and over dose of social media marketing is turning people away from this and the engagement is viewing a downfall.

At the end people want to be on the safer side and thus knowingly or unknowingly Social Media have made us all followers of the already set trend. Marketers don’t explore beyond the trend and put in more creative efforts as they are nervous about the reactions from the people and they scared of a change that might pull away the brands ‘Followers, shares and likes’. Thus making marketers a mere follower devoid of creativity and crispness of a change.

The shine of shares and likes have blinded the marketers for the need for change and being lot more creative and crisp in its presentation and delivering messages. Marketers have to see the long term damage of the social media towards the creativity of marketing and need to reform and bend some trending rules to bring back the glorious days of marketing.

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