6 Simple Ways To Rock At Digital Marketing

# Direct Marketing at zero cost

While social media allows you to cast a wide net and reach people who may not have heard of your company, direct email marketing can target the customers who are committed users of your product.

 Email marketing is fast and cheap, and allows you to place all kinds of information to let the customer pick and choose- videos about new products, information about discount rates, and blog posts about future goals. With email marketing, you can refine what each customer is interested in and provide them before they ask.

# Create a community

The best thing about the internet is that you can use it to create a community. If Facebook and Twitter are useful for contests and to drive interest among casual consumers, having a blog of your own to announce new products, offers and features and directly engage with your customers, is vital.

Your blogposts will also brand you as a company, and will keep you on your toes as you think of new, in depth ideas everyday to connect with customers. Online marketing is a rapidly changing field, and involves a lot of trial and error, but with practice and really responding to your customer’s needs, you can easily find your strengths and win the game.

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