6 Simple Ways To Rock At Digital Marketing

# Write an eBook

Consumers are savvier these days, and are also wary of most marketing pitches. They are likely to do research online before purchasing a product, and consider customer reviews. However, these reviews can vary according to the customer experience. Majority of the reviews are given by the most dissatisfied or most contented customers and this can skew the reputation of a brand which is superior on average but also has had a few extreme cases.

So why not give customers the data they want? An E-book is a perfect way to so. It doesn’t have to be very long, but you can provide an overview of your product, milestones, and the industry you’re in. You can share tips the customer can use to make the right decision, as well as your business philosophy and the goals you hope to reach. You can offer this book for free with your product, and can generate a marketing campaign centered on it.

# Engage users on social media

Many traditional businesses don’t even get on social media fearing missteps. But marketing experts say that if you’re not on social media, start now! Something as simple as a Facebook contest- answer a question about your product and receive it for free-can really take your business to new levels. Also, regular engagement and feedback from customers will improve your product.

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