10 Companies That Spend Maximum On Advertising
GENERAL MOTORS COMPANY
Though the company has been spending on ads over the years, it gained limelight when it portrayed a gay couple in its tv commercial. First launched in NBC, this ad featured real life gay couple and not actors. In order to maintain consistency with folksy ads, the company shifted its ad account to Interpublic's Commonwealth this March.
COMCAST CORPORATION
The company is planning to use activity data to allow its customers view ads in varied devices like set top boxes, computers, mobile phones, and tablets. In 2014, its Star Trek-themed Super Bowl ad had created huge hype and hue in public. With such ad strategies, the company has grasp over 80 out of 210 target markets of U.S.
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