| 08:50 AM: |
Welcome Note |
| 09:00 AM to 09:30 AM: |
Inaugural Keynote
Mobile VAS : The Next Internet Opportunity (For Indian Apps Developers and Entrepreneurs to Make their Mark on the Global Stage).
Speaker:
Arvind Rao, Chairman, CEO and Co-founder, OnMobile |
| 09:30 AM to 10.15 AM: |
PANEL DISCUSSION
Mobile applications explode. Who wins and who loses?
Major shifts are changing the game including open platforms and new entrants. What's different, what has changed? Why is everyone interested in mobile? Is the app craze a fad or will it continue? How will different companies reposition themselves within this environment? This Panel will discuss about "the ecosystem battle for developers (and their consumers)" and how it affects every player in the mobile ecosystem -- from carriers and handset makers to the application developers, themselves. More importantly, is now the right time to make it really big in mobile.
Speakers:
Amit Mehta, Head,Sales and Marketing, VAS, SDP and Mobility Group, TCS
Dilip R Mehta, IIM Bangalore, Ex-MD RPG Cellular and HMV Saregama
Taranjit Batra,Vice President, Sales, Kirusa |
| 10.15AM to 10.45 AM: |
Keynote
Developing New age Mobile Applications and Taking to Market
Speaker:
Prakash Sayini,Forum Nokia India Lead
|
| 10.45AM to 11.00 AM: |
Coffee/Tea & Networking Break |
| 11.00AM to 11:30 AM: |
Keynote
JAVAFXTM TECHNOLOGY The Expressive Platform for all the Screens of Your Life
Speaker:Praveen Mohan, Sun Microsystems India
Journey of a Mobile Startup
Speaker:Mohit Saxena ,VP Technology - InMobi
Sun Startup Essentials - Are you being Served?
Speaker:Bakshish Dutta ,Sun Startup Essentials Program , India
|
| 11:30 AM to 12.15 PM: |
PANEL DISCUSSION
Carriers and handset makers want a piece, too: Where will they go?
The app store is mobile's "new black." As new applications (Skype, for example) endanger carriers' voice revenue and high-bandwidth apps burden their networks, what will become of the carriers' traditional business models?
Speakers:
Praveen Nallapothula,MD and CEO, TeleDNA
Sanjay Swamy,CEO, Mchek |
| 12.15 PM to 1 .00 PM: |
PANEL DISCUSSION
LBS Challenge: Maximizing Revenue and Engaging the Consumer
2009 is said to be the year of monumental growth in the Location-Based Services (LBS) market. But where the LBS market is heading? With business investment is at an all time high, adequate technology is increasingly available, is the service is really witnessing high consumer demand? With 300 million LBS users expected by 2011 worldwide, Operators and service providers now need to take advantage of LBS as a central means of significant future revenue. What are the Challenges and pitfalls?
Speakers:
Prashant Dogra, Customer Marketing Manager, Navteq
Vishnu Sunderam, Co-founder CEO, Interchain Solutions
Surinder Saini, President of Sales, Satnav
Chhavi Gupta ,Associate Vice President , Mapmyindia
|
| 01.00 PM to 1.30 PM: |
Lunch |
01.30 PM to 3.30 PM: |
COOL APPLICATIONS SESSION:
The Exhibiting companies will present their cool apps. Our judges will evaluate the best mobile applications created by these companies. The audience will vote. [25 companies will showcase their killer-apps for 5 mins each]
Judges:
Sunil Rao,Developer Relations Manager, Forum Nokia
Mohan Kumar, Executive Director, NVP India
Amit Mehta,Head, Sales and Marketing, VAS, SDP and Mobility Group, TCS
Srini Vudayagiri, Founder Partner, Stega Capital |
| 03.30 PM to 4.15 PM: |
PANEL DISCUSSION
Mobile Marketing
Organizations are no longer merely dipping their toe in the water; the major brands and advertisers now realize that mobile is the next big thing. But how do you execute mobile campaigns? How does all this work best on mobile? With mobile's segmented audience, you need to choose the right ways to market. How can mobile support traditional media, and what type of results can be achieved? Corporate leaders will share their experiences of how the big brands have turned mobile marketing to their advantage, providing insight to developers and technology providers who are looking to reach the mass market themselves.
Speakers:
Shanker Janakiraman, Director & CEO, India, Symbioun Technologies
Khamir Bhatia, Head of Sales ,South Asia, InMobi
Mohan Kumar, Executive Director, NVP India |
| 04.15 PM : |
Award presentation, Closing remarks and thanks. |
