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March - 2013 - issue > CIO Insights
Trends driving Radical Change in Consumer Behavior drive the Industry
Kevin Vasconi, ,
EVP, CIO-Domino's Pizza
Friday, March 1, 2013
Domino's Pizza (NYSE: DPZ) is a restaurant chain known for its pizza delivery operating a network of company-owned and franchise-owned stores in the United States and in international markets. Founded in 1960, the company has a market cap of $ 2.58 billion.

Previous Experience aiding Today's needs
My past experiences in other industries have prepared me very well, notably the advanced technologies, process discipline and fast pace. Those are all elements of the Domino’s IS culture that are very familiar to me. Domino’s customer focus and drive for product excellence are also in my DNA, so that transition has not been too hard.

The biggest hurdle for me is that I do not yet know the businesses as well as I want to. The more I understand how the business works, the more impactful I can make the technology. The good news is I am surrounded by a great leadership team, that are experts – and they are doing a great job of mentoring me.

Technology an Enabler for Domino’s
We absolutely feel that technology is a competitive differentiator on a global basis. It starts with a single, common, global, Point of Sale system; extends through a highly-optimized supply chain and meets the customer with one of the highest rated e-commerce experiences. All of our systems work together to help make this happen.

Some areas of Focus for Domino's

1. E-commerce with a strong investment
in Mobile platforms
2. Big Data & Real-Time Analytics
3. E-Commerce Infrastructure

Technology Trends

We always look at Macro trends first, focusing on the big trends in society, consumer behavior and technology and then we look for the inflection points. The biggest trends that will drive our industry are the same ones that are driving radical change in consumer behavior: Mobility, Ubiquity & Personalization. Dominos has active projects in all these areas.

Challenges and Solutions

It depends on what day of the week it is. By that I mean the biggest challenge is not the things you know you have to do, it is the "unexpected" that provides the real challenge and often the greatest opportunity. We have objectives, budgets, project plans and portfolio management to name a few, for all the things we plan to do. For planned activities it is all about flawless execution. For the unexpected or unplanned it's about having a nimble, experienced leadership team. We use the analogy of "good technical athletes", so we can field team no matter what sport (problem) we are asked to play. We recruit and develop our senior technical team with this in mind.

Road map ahead

We have a team of about 200 of the best IT professionals in the business, hands down. We augment that team with several technology partners and a couple of world class outsourcers. The vast majority of those people are at our headquarters – where we are truly bringing Silicon Valley opportunities to Ann Arbor, Michigan. Which is very cool. As we continue to grow globally we will see more of our IT team located in our regional offices in Europe and Asia.

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