Rich Indians' Spending Habits


3. Cars

Everyone might love speed but not all can afford a super luxurious car. Our high heeled elites fall in a niche category where they can buy any car, but not Ferraris and Lamborghinis as everyone would expect. They prefer Japanese sedans like Toyota, Mercedes, BMW and Honda. The ‘Top of the Pyramid” reports states that the potential market size of the luxury cars owned by them is estimated to be 140-150 billion. Kumar Mangalam Birla uses an olive green BMW 5 series sedan which is bulletproof as well.